Keef Brands Pivots to Cannabis-Infused Beverages With a New Partner
As inhalation devices take a media hit, Keef partners with CannaCraft to enter into the drinkable market.
With health officials currently blowing a hole in the vaping industry, cannabis brands are looking to diversify their product portfolios by expanding beyond inhalation devices. After a few years of producing cannabis-infused candies and chocolates, Colorado-based Keef Brands is bringing drinkables back to California with a line of cannabis-infused sodas.
CannaCraft, who has already dipped into the space via their Hi-Fi Hops partnership with Lagunitas, is helping them get on the shelves, and MedMen is already carrying the bottles in their stores. So why “pot pop” and not pre-rolls? The rising stigma around smoking and vaping coupled with the sociability of drinking in social settings is the key for Keef Brands co-founder and CEO Erik Knutson. Watch an interview with Knutson and read more about Keef’s product line here.
Steve Job’s Daughter Describes Her Upbringing in 1980s California
Lisa Brennan-Jobs’ new book offers insight into the conflicted relationship with the visionary tech icon.
Bradford Stewart Designs Collection Entirely for Outdoor Display
Listening to jazz in his father’s design studio, former musician and painter Bradford Stewart knew at an early age he wanted to be a musician. Bored with practicing scales in music school, he dropped out and hit the road with an eight-piece funk/rock/jazz band. When the hectic life of a professional musician began to take its toll, he turned to painting.
