
Keef Brands Pivots to Cannabis-Infused Beverages With a New Partner
As inhalation devices take a media hit, Keef partners with CannaCraft to enter into the drinkable market.
With health officials currently blowing a hole in the vaping industry, cannabis brands are looking to diversify their product portfolios by expanding beyond inhalation devices. After a few years of producing cannabis-infused candies and chocolates, Colorado-based Keef Brands is bringing drinkables back to California with a line of cannabis-infused sodas.
CannaCraft, who has already dipped into the space via their Hi-Fi Hops partnership with Lagunitas, is helping them get on the shelves, and MedMen is already carrying the bottles in their stores. So why “pot pop” and not pre-rolls? The rising stigma around smoking and vaping coupled with the sociability of drinking in social settings is the key for Keef Brands co-founder and CEO Erik Knutson. Watch an interview with Knutson and read more about Keef’s product line here.
ARTBOUND is Back with an Inside Look at Groundbreaking Alternative Comic Love & Rockets
Celebrating its 40th anniversary.
Oakland “Avant Pop” Artist Still Woozy Wants to Be Your New “Habit”
Directed by Shawheen Keyani, the video is the second visual off his ‘Lately’ EP.
Designer Kate Lester Creates a California-Inspired Gallery Wall with Driftward
The Right Space I think spaces like long hallways, entryways and stairways are always natural candidates for a gallery wall because they have multiple focal point areas and allow many pieces to be appreciated at the same time. Perfect Prints I wanted to create a “California cool” aesthetic with a little edge, so I gravitated […]