MedMen, a large Southern California retailer known as “the Apple Store” of cannabis, will launch its most ambitious marketing campaign to date—on 4/20, naturally. In the new ads, MedMen seeks to dispel the myth that all marijuana users are just a bunch of “Cheech & Chong” slackers. The new push, called “Forget Stoner,” is a continuation of a progressive campaign that first debuted in January.
According to AdWeek, “’Forget Stoner,’ in the vein of the previous ‘Faces’ campaign, features a police officer, former NFL player, triathlete, physicist, nurse, entrepreneur and teacher, among others, in a series of clean and simple portraits against warm red backgrounds. So ‘grammable!’”
The company, which already offers 18 locations in three states, hopes the new ads will expand the public’s perception of the average marijuana user while promoting the heath benefits of cannabis and CBD products.
“Our campaign is all about celebrating that diversity and broad level of interest,” CMO B.J. Carretta says. “There is something for everyone, and it is time to move beyond dated labels that don’t reflect the realities of today.”
Get a look at the campaign here.
A New Documentary Explores the Musical Legacy of LA’s Laurel Canyon
The birth of the California Sound in the mid-60s.
Like a Fungi Phoenix, Morel Mushrooms Rise From the Ashes
The bumper crop is a welcome, if bittersweet, byproduct of last year’s devastating fires.
How Small Earthquakes May Provide Clues About Big Ones
New technology allows scientists to record previously undetectable tremors.
Get the Latest Stories
