Keef Brands Pivots to Cannabis-Infused Beverages With a New Partner
As inhalation devices take a media hit, Keef partners with CannaCraft to enter into the drinkable market.
With health officials currently blowing a hole in the vaping industry, cannabis brands are looking to diversify their product portfolios by expanding beyond inhalation devices. After a few years of producing cannabis-infused candies and chocolates, Colorado-based Keef Brands is bringing drinkables back to California with a line of cannabis-infused sodas.
CannaCraft, who has already dipped into the space via their Hi-Fi Hops partnership with Lagunitas, is helping them get on the shelves, and MedMen is already carrying the bottles in their stores. So why “pot pop” and not pre-rolls? The rising stigma around smoking and vaping coupled with the sociability of drinking in social settings is the key for Keef Brands co-founder and CEO Erik Knutson. Watch an interview with Knutson and read more about Keef’s product line here.
Tracing the History of Cesar Chavez in the Agriculturally Rich Central Valley
Cesar Chavez Day is celebrated March 31.
One Man’s Journey From Los Angeles to Tijuana in a Kayak
When Andrew Szabo, a 46-year-old Manhattan Beach entrepreneur, told his wife that his midlife crisis involved the purchase of an ocean kayak and the desire to paddle from MB to Tijuana, her reaction was simple: “Have a good trip, and make sure your life insurance premiums are paid.” What followed were three months of intense preparations, a life-changing journey and becoming part of the global battle to raise awareness for tuna overfishing.
Southbay
