(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PLMSBWP');     (function(a,b,c,d){     a='//tags.tiqcdn.com/utag/thunder/goldenstate/prod/utag.js';     b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;     a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);     })();
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.9&appId=172847629912656"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

The Most Recognizable Sign in the World Was Almost Demolished

How do you spell “HOLLYWOOD”?

It’s the most famous sign in the world … constructed as a real estate advertisement but enduring as an industry icon. Now the Hollywood sign has a website solely dedicated to its more than 90-year history.

According to Los Angeles Magazine, “Historian Bruce Torrence, whose grandfather Charles E. Toberman built the Chinese, Egyptian, and El Capitan theaters and was dubbed ‘The Father of Hollywood,’ spent months researching the long history of the sign and created an incredibly thorough timeline at his new website Hollywood Sign History. His 11,000-word treatise includes a look back on the suicide of Peg Entwistle, the mystery of the ‘white dot,’ and the star-studded 1970s party at the Playboy Mansion that ultimately helped save the sign.”

You can find links to his website and more Hollywood sign lore here.

More Stories
Farm + Table, Shop

Friday Finds: Pride Month Edition

Celebrate Pride Month with hand-selected products from California-based, LGBTQ-owned businesses.

Hey, Weekend, Weekender

Hey, Weekend: Merced—Gateway to Yosemite

A new hotel and restaurant put Merced on the map just in time for National Park Week.