(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PLMSBWP');     (function(a,b,c,d){     a='//tags.tiqcdn.com/utag/thunder/goldenstate/prod/utag.js';     b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;     a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);     })();
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.9&appId=172847629912656"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

The Most Recognizable Sign in the World Was Almost Demolished

How do you spell “HOLLYWOOD”?

It’s the most famous sign in the world … constructed as a real estate advertisement but enduring as an industry icon. Now the Hollywood sign has a website solely dedicated to its more than 90-year history.

According to Los Angeles Magazine, “Historian Bruce Torrence, whose grandfather Charles E. Toberman built the Chinese, Egyptian, and El Capitan theaters and was dubbed ‘The Father of Hollywood,’ spent months researching the long history of the sign and created an incredibly thorough timeline at his new website Hollywood Sign History. His 11,000-word treatise includes a look back on the suicide of Peg Entwistle, the mystery of the ‘white dot,’ and the star-studded 1970s party at the Playboy Mansion that ultimately helped save the sign.”

You can find links to his website and more Hollywood sign lore here.

More Stories
Experiences, Farm + Table, Wine + Beer,

Check Out California’s Coolest Wine Country Castles

These grand California castles expertly blend history, luxury, and winemaking. 

Experiences

Is Rock Climber Alex Honnold a Real-Life Spiderman?

Adventurer makes first rope-free climb—and some say the most dangerous ever—of Yosemite’s El Capitain.

Arts + Culture, Film + TV

The Real Marin Family Behind the Emotional Film Beautiful Boy

Both father and son wrote memoirs that inspired the touching screenplay